The website to start in data analysis
Hello everyone, I have released recently a major update on the Adobe Analytics API 2.0 wrapper: aanalytics2. Like each time, I have published a release note on my github if you want to read the documentation: https://github.com/pitchmuc/adobe-analytics-api-2.0/blob/master/docs/releases.md Neverthelesss, because I find the new capabilities quite awesome, I have also decided to realize some videos to…
Hello everyone, a very short article this time to demonstrate the capability that has been released with the aanalytics2 python module update to the version 0.2.8. Decode Adobe Analytics requests The main idea came from a discussion on the measure slack. I am not often present on that slack because I am using my own…
Hello world, on this blog post, I would like to go over the new things that came with the aanalytics2 version 0.2.7. This is recap of what new features came in the last release and I will try to explain the different use-cases. As usual, you can have a look at the 0.2.7 version release…
Hello world,On this article, I wanted to come back on some of the update that have been made for the aanalytics2 python module.Because there was so much news on that release, I felt that it deserved its own blog post and I took also the opportunity to do new videos in order to refreh the…
Hello world,on this blog post, I would like to share an idea that I had recently (but never been tested in the field) about creating / importing the costs of campaigns in Adobe Analytics. Not Genesis, not classification As discussing cost import with other consultants, this idea is not very new and there are (were)…
Hello everyone, in this article, I will try to look on how you can setup your Adobe tools and what these implications are for your cookies and data transfer.I will also quickly tackle the privacy JS library but before I do any of that, some disclaimers: I am not a lawer (it is obvious but…
Hello, This blog post is gathering all of the videos that I have realized regarding the Adobe Analytics API 2.0 tutorial using my python wrapper. The python wrapper that I have developed can be installed using the pip command: pip install aanalytics2 More information can be found on my blog, or on Github. In case…
This article will focus on the Experience Cloud ID service, what it is for, how does it work and the possible configuration you can have with it. This article will also cover the different method you can use to link your system with the Adobe ID that is being generated from the Experience Cloud ID…
This is the 2nd post about the Adobe Analytics segmentation part I try to cover. I hope you enjoyed the first one and it could explain you the reason behind some strange situations with Adobe Analytics segments. Part 1 here. This part will be focus on sequential segmentation and segment compatibility, at the end I…
On this article I will try to describe how Adobe Analytics actually works with segments and try to clarify some misconceptions that users usually have with Adobe Analytics segmentation. I won’t re-create the Adobe Analytics documentation, which is quite extensive and I feel really good on explaining the theory. Segmentation in Adobe Analytics is one…