The website to start in data analysis
The Experience Platform is based on the Experience Data Model for ingesting the data within the tool. In this article, I will try to explain what is the Experience Data Model, where does it comes from, what it is used […]
This article is a preview intro of the newest solution from Adobe, the Adobe Experience Platform. This tool is going to be released end 2019 and is quite promising so I thought that it deserves its own article as a […]
This is a very short article as it will embed a video that I did in order to show you the way that the API works for Adobe Analytics and what are the global capabilities. I didn’t detail everything though, […]
As I was explaining in the my previous article on the Analytics API 2.0, the new API is just the programmatic view on Analytics Workspace.In my humble opinion, it should have been called the Workspace API. It has implication overall, […]
In this article, I will show you how you could use the different methods of the API to retrieve and even modify some components. Retrieve elements Once you have established the connection for your Analytics API, you can start using […]
On this article I will go through the first steps that you would need to take in order to use the python wrapper for the Adobe Analytics API 2.0. As I was explaining in the Introduction article, you would need […]
From the very start, when I started to write the python wrappers around the different APIs of Adobe, I wanted to realize the Adobe Analytics API. I started with the Adobe Analytics API 1.4 (that you can check here for […]
Event-Driven Data Layer The start of that new idea was the implementation of the event-driven data layer for one of the client. This new approach, that has been discussed many times by Jim Gordon, was considered by the client. The […]
This post is a direct relation with my other post : “Custom Code is dead, long live Custom Code“. I am stating there that, sometimes, you have no choice to have custom code in your analytics implementation. However, it doesn’t […]
This article will focus on how custom code is used on Launch and why, even with our best effort, it will still long live inside the Tag Management eco-system. I am not a guardian of custom code in Tag Management […]
