As AI costs rise and the industry shifts from subscriptions to token-based pricing, the real economics of AI use-cases are starting to surface. Now that every interaction has a visible price, the question is no longer can AI do this, but is it worth paying for it to. A bit of history When the first…
AI is selling business users an illusion: that the friction of building software was the problem, when actually the friction was the point. Let me explain where I am coming from before I make that case. A bit of context I have been following the AI transition for a while. I was even learning how…
Your Options Before the 1.4 API SunsetMulti Dimension and Mult Threading in Analytics If you work with Adobe Analytics on a regular basis, you have probably already heard about it: in August 2026, the 1.4 Reporting API will be fully retired. This is a meaningful change because the 1.4 API was, for a lot of…
Hello world, This short article is to present the Command Line Interface that is now part of the aepp python module application. Over the last years, one of my goal was to introduce an easy way to scale your Adobe implementation via API, be it for Adobe Analytics, Adobe Launch, Adobe Experience Platform or Customer…
In this article, I want to communicate and explain how to use the Som module in your organization and how it can change the way you can build your data collection object for XDM schema or any other object you want to manipulate. The blog post will explain you on how to release this extension…
Most of my early readers knew that I developed over the years a bunch of APIs wrapper in python, the most famous one being aanalytics2, which covers Adobe Analytics 2.0 API methods. Some other works are the Launch API wrapper, launchpy, and the Customer Journey Analytics API cjapy. However, nothing can compare to the amount…
Hello folks, I have been following the AI revolution for a time now and for a guy working with Python, you may be surprised to see the lack of content around it on my blog. Like most of the thing I am trying to write on this blog, I am trying to bring my view…
Hello everyone, it has been a while and I decided to write this article based on the little information there is out there on this topic. As I was working to build such a filter in Customer Journey Analytics, I wanted to confirm the logic I have been working on with some peers. However, I…
In this article, I would like to introduce some concepts that I think are needed when you work with CJA. For legacy reasons, organizations or people tend to think that the CJA Admin or CJA users do not need to learn Data Architecture. It is true that for a long time analytics tools were “easy”,…
In this article, I would like to introduce a revolution that I started months a year ago (yeah, I have no time to update you anymore – sorry – watch my githubs 😉 ). And trust me, revolution is the right word. As I am using my aepp library (a lot) to manage the AEP…