XDM Schemas: The ultimate guide

I have been working with Adobe Experience Platform for some years now, being one of the first to be trained and got complex implementation project as Data Architect for Adobe Experience Platform clients. I learned many things over the years but never had opportunity to share any of my knowledge because of 2 things: Nowadays,…

Simple Object Manager

Hello world, I am coming back with a new idea for the analytics community and I looking for feedback and help to make a library helper for you. What is the Simple Object Manager ? The Simple Object Manager is a JavaScript library that would help on the implementation of the AEP Web SDK and…

Customer Journey Analytics – 2021 status

Hello world, I have been quite silent on the analytics front over the last months. Several reasons can explain it but one big reason is that I moved to a new role supporting the Adobe Experience Platform deployment as a consultant. Working on a brand new tool is always bringing a lot of excitement but…

Moving to AEP Web SDK in 2021

Hello world, It has been a while since I have written on the implementation side. I spent most of my last year learning the new rope of Adobe Experience Platform and the solution is quite a beast in itself. It is evolving fast and many that have written on it needed to change their text…

Introducing Python SDK for AEP

Hello everyone, This article is the start of series that I am very hyped for. Most of you know my work on the different API for Adobe Analytics, Launch, Audience Manager. During the (infamous) year 2020, I spent a lot of time developing the Adobe Experience Platform Python module (aepp).This is now the unofficial python…

AEP – Merging Policies

In this blog post, I will describe an element of AEP that is often overlooked in the discussion but is definitely crucial for running your Adobe Experience Platform the way it should be: The Merging Policies. I call this kind of concept, the “practical challenges“. They are challenges or discussions that you normally don’t have…

AEP Web SDK – Debugging

Hello world,on this blog post, I will try to give you tips on how to debug an AEP Web SDK implementation. AEP Web SDK is definitely the focus of the year when you are working with Adobe Experience Platform (CJA included) and AEP Web SDK is the JavaScript library to actually ingest data from websites…