Introducing Python SDK for AEP

Hello everyone, This article is the start of series that I am very hyped for. Most of you know my work on the different API for Adobe Analytics, Launch, Audience Manager. During the (infamous) year 2020, I spent a lot of time developing the Adobe Experience Platform Python module (aepp).This is now the unofficial python…

AEP – Merging Policies

In this blog post, I will describe an element of AEP that is often overlooked in the discussion but is definitely crucial for running your Adobe Experience Platform the way it should be: The Merging Policies. I call this kind of concept, the “practical challenges“. They are challenges or discussions that you normally don’t have…

AEP Web SDK – Debugging

Hello world,on this blog post, I will try to give you tips on how to debug an AEP Web SDK implementation. AEP Web SDK is definitely the focus of the year when you are working with Adobe Experience Platform (CJA included) and AEP Web SDK is the JavaScript library to actually ingest data from websites…

Why your Digital Transformation will fail ?

Hello world, today I will discuss the biggest reason I see Digital projects fail. This topic becomes even more important with the Customer Data Platform (CDP) projects raising everwhere. It is such an investment in resources and can be such a game changer for your organization that failing it would probably have serious consequences for…

AEP Query Service – Window functions

Hello everyone, This post will focus on a purely technical explanation of the window functions available in AEP Query Service, named Adobe-defined functions. If you are in the analytics world, you may have looked at the different blog posts created by Frederik Werner about Customer Journey Analytics. https://www.fullstackanalyst.io/blog/adobe-experience-platform-query-service/my-favorite-query-service-tricks-in-adobe-experience-platform-for-customer-journey-analytics/ https://www.fullstackanalyst.io/blog/adobe-experience-platform-query-service/even-more-query-service-tips-to-level-up-your-customer-journey-analytics-game/ I would also like to give…

AEP : Query Service

This article will discuss the Query Service application that is available from the Adobe Experience Platform. It will explain some capabilities and implication of using the query service for you. I will try to spend as little time as possible explaining the different capabilities of querying your data with SQL. Mainly because I am not…

AEP : Identity Service

The Adobe Experience Platform Identity Service is a core component of the new Adobe solution but it may be underestimated because it is not mentioned as much as the Data Science Workspace, or the Query Service. This is mainly because it is not something that you can play a lot with, but it is what…