The website to start in data analysis
Articles on the Adobe Experience Platform system. These are introductions to the different module available from the Experience Platform.
Hello world, today I will discuss the biggest reason I see Digital projects fail. This topic becomes even more important with the Customer Data Platform (CDP) projects raising everwhere. It is such an investment in resources and can be such a game changer for your organization that failing it would probably have serious consequences for…
Hello everyone, in this article, I will try to look on how you can setup your Adobe tools and what these implications are for your cookies and data transfer.I will also quickly tackle the privacy JS library but before I do any of that, some disclaimers: I am not a lawer (it is obvious but…
Hello everyone, This post will focus on a purely technical explanation of the window functions available in AEP Query Service, named Adobe-defined functions. If you are in the analytics world, you may have looked at the different blog posts created by Frederik Werner about Customer Journey Analytics. https://www.fullstackanalyst.io/blog/adobe-experience-platform-query-service/my-favorite-query-service-tricks-in-adobe-experience-platform-for-customer-journey-analytics/ https://www.fullstackanalyst.io/blog/adobe-experience-platform-query-service/even-more-query-service-tips-to-level-up-your-customer-journey-analytics-game/ I would also like to give…
This article will discuss the Query Service application that is available from the Adobe Experience Platform. It will explain some capabilities and implication of using the query service for you. I will try to spend as little time as possible explaining the different capabilities of querying your data with SQL. Mainly because I am not…
The Adobe Experience Platform Identity Service is a core component of the new Adobe solution but it may be underestimated because it is not mentioned as much as the Data Science Workspace, or the Query Service. This is mainly because it is not something that you can play a lot with, but it is what…
This article will try to introduce the Experience Platform Web SDK that is coming from Adobe. The Experience Platform Web SDK is also known as Alloy.js (following its github name) or Experience Edge. Explanation on how this is coming from and what are the expectation of this tag are important for understanding when to use…
On this article, I will try to explain the data model that is being used in Adobe Experience Platform and how you can better plan for data integration into Adobe Experience Platform. This topic is quite complex and is at the base of how Adobe Experience Platform will be used by your organization, so it…
The Experience Platform is based on the Experience Data Model for ingesting the data within the tool. In this article, I will try to explain what is the Experience Data Model, where does it comes from, what it is used for, how you can use them, etc… Brace yourself for a very long article. The…
This article is a preview intro of the newest solution from Adobe, the Adobe Experience Platform. This tool is going to be released end 2019 and is quite promising so I thought that it deserves its own article as a preview. If you have followed the different article release about Experience Platform, you may not…