Articles on the Adobe Experience Platform system. These are introductions to the different module available from the Experience Platform.
Hello world,In this article, I will show you how I would implement the AEP Web SDK for the datanalyst.info website. This requires several steps that we will realize together and are as follows: Schema & Dataset creation HTTP API inlet creation Edge Config ID creation AEP Web SDK setup Config Data Element Rule Schema Creation…
Hello everyone, This article is the start of series that I am very hyped for. Most of you know my work on the different API for Adobe Analytics, Launch, Audience Manager. During the (infamous) year 2020, I spent a lot of time developing the Adobe Experience Platform Python module (aepp).This is now the unofficial python…
In this blog post, I will describe an element of AEP that is often overlooked in the discussion but is definitely crucial for running your Adobe Experience Platform the way it should be: The Merging Policies. I call this kind of concept, the “practical challenges“. They are challenges or discussions that you normally don’t have…
Hello world,on this blog post, I will try to give you tips on how to debug an AEP Web SDK implementation. AEP Web SDK is definitely the focus of the year when you are working with Adobe Experience Platform (CJA included) and AEP Web SDK is the JavaScript library to actually ingest data from websites…
Hello world, today I will discuss the biggest reason I see Digital projects fail. This topic becomes even more important with the Customer Data Platform (CDP) projects raising everwhere. It is such an investment in resources and can be such a game changer for your organization that failing it would probably have serious consequences for…
Hello everyone, in this article, I will try to look on how you can setup your Adobe tools and what these implications are for your cookies and data transfer.I will also quickly tackle the privacy JS library but before I do any of that, some disclaimers: I am not a lawer (it is obvious but…
Hello everyone, This post will focus on a purely technical explanation of the window functions available in AEP Query Service, named Adobe-defined functions. If you are in the analytics world, you may have looked at the different blog posts created by Frederik Werner about Customer Journey Analytics. https://www.fullstackanalyst.io/blog/adobe-experience-platform-query-service/my-favorite-query-service-tricks-in-adobe-experience-platform-for-customer-journey-analytics/ https://www.fullstackanalyst.io/blog/adobe-experience-platform-query-service/even-more-query-service-tips-to-level-up-your-customer-journey-analytics-game/ I would also like to give…
This article will discuss the Query Service application that is available from the Adobe Experience Platform. It will explain some capabilities and implication of using the query service for you. I will try to spend as little time as possible explaining the different capabilities of querying your data with SQL. Mainly because I am not…
The Adobe Experience Platform Identity Service is a core component of the new Adobe solution but it may be underestimated because it is not mentioned as much as the Data Science Workspace, or the Query Service. This is mainly because it is not something that you can play a lot with, but it is what…
This article will try to introduce the Experience Platform Web SDK that is coming from Adobe. The Experience Platform Web SDK is also known as Alloy.js (following its github name) or Experience Edge. Explanation on how this is coming from and what are the expectation of this tag are important for understanding when to use…