Launch : Async sequential

Hello world, recently, I have realized an implementation on Launch that took advantage of the rule sequencing capability of Launch. I am using this blog post to share my experience and how you could use that to realize asynchronous operations synchronously. Asynchronous Tag Management System For Google Tag Manager (GTM) or Adobe Launch, it is…

Simple Object Manager

Hello world, I am coming back with a new idea for the analytics community and I looking for feedback and help to make a library helper for you. What is the Simple Object Manager ? The Simple Object Manager is a JavaScript library that would help on the implementation of the AEP Web SDK and…

Launch : Analyzing large implementation

Hello world, recently I had a mission to analyze the Launch implementation of a client. The main concern was, as usual, the website team complains that Launch uses a lot of resources and is blocking the rendering of the page. Also, the Launch library is quite large and that it should be optimized. As I…

Creating Campaigns Cost in Adobe Analytics

Hello world,on this blog post, I would like to share an idea that I had recently (but never been tested in the field) about creating / importing the costs of campaigns in Adobe Analytics. Not Genesis, not classification As discussing cost import with other consultants, this idea is not very new and there are (were)…

The Event Driven Data Layer revolution

Hello world, This article is coming quite late into the game, because a lot of things have already been said or done with Event Driven Data Layer (EDDL). Lots of questions have been asked and the community has been going quite wild on this for some months (a year now?) on this topic. If you…

Adobe Launch – Details you may want to know

Hello,I honestly feel that this article is a total rip off of others work but I didn’t find any summary about “advanced” Adobe Launch capabilities anywhere so I decided to create my own list of things I discovered along the way of working with Launch. I have gathered the different information that I have found…

Experience Cloud ID – and other user IDs

This article will focus on the Experience Cloud ID service, what it is for, how does it work and the possible configuration you can have with it. This article will also cover the different method you can use to link your system with the Adobe ID that is being generated from the Experience Cloud ID…

Segmentation in Adobe Analytics – part 2

This is the 2nd post about the Adobe Analytics segmentation part I try to cover. I hope you enjoyed the first one and it could explain you the reason behind some strange situations with Adobe Analytics segments. Part 1 here. This part will be focus on sequential segmentation and segment compatibility, at the end I…