The website to start in data analysis
Web Analytics shared to you guys.
Feel free to comment.
Event-Driven Data Layer The start of that new idea was the implementation of the event-driven data layer for one of the client. This new approach, that has been discussed many times by Jim Gordon, was considered by the client. The […]
This post is a direct relation with my other post : “Custom Code is dead, long live Custom Code“. I am stating there that, sometimes, you have no choice to have custom code in your analytics implementation. However, it doesn’t […]
This article will focus on how custom code is used on Launch and why, even with our best effort, it will still long live inside the Tag Management eco-system. I am not a guardian of custom code in Tag Management […]
This article will be nothing fancy but more or less a document to gather the information about the Product syntax for Adobe Analytics. Why that ? Because Adobe documentation about products tracking about it is quite scattered and I find […]
On this article, I will try to clarify the use-cases and how to use the Adobe Analytics API 2.0. There has been quite some misunderstanding on how to use this API and to be fairly honest, quite some deception about […]
This article will focus on how to create Data Element modules. It is an important component of the Adobe Launch solution and it can help your end user a lot if they require very specific type of data. Data Elements […]
This article is going to be a complement on the one from Adobe public documentation. On my part, I found the documentation quite restrictive on that part. It seems pretty obvious for the technical writer but it is not for […]
On this article we will explain how we can debug our extension, test it and upload it to Launch. Testing Locally The first thing that you want to do, is to test your application back-end and for that you don’t […]
On this article, I will explain some addition features that are integrated within the creation of your Launch extension. Those features are less developed in our case because they don’t require a lot of customization usually. You can, obviously, develop […]
On this article we will cover the sharedModules functionality. This part is the most hidden functionality of the Launch Extension, not because it wants to stay hidden but because it is mostly not getting anything directly from the Launch product […]