Category: Customer Journey Analytics

Julien PicciniLeave a comment

Data Architecture for CJA admin

In this article, I would like to introduce some concepts that I think are needed when you work with CJA. For legacy reasons, organizations or people tend to think that the CJA Admin or CJA users do not need to learn Data Architecture. It is true that for a long time analytics tools were “easy”,…

Julien PicciniLeave a comment

Customer Journey Analytics – 2021 status

Hello world, I have been quite silent on the analytics front over the last months. Several reasons can explain it but one big reason is that I moved to a new role supporting the Adobe Experience Platform deployment as a consultant. Working on a brand new tool is always bringing a lot of excitement but…