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Hello world, in this blog post, I would like to show you how you can implement the AEP web SDK but without the Launch Extension.I will still use Launch for the implementation, because you will always use a Tag Manager […]
Hello,I honestly feel that this article is a total rip off of others work but I didn’t find any summary about “advanced” Adobe Launch capabilities anywhere so I decided to create my own list of things I discovered along the […]
This article will try to introduce the Experience Platform Web SDK that is coming from Adobe. The Experience Platform Web SDK is also known as Alloy.js (following its github name) or Experience Edge. Explanation on how this is coming from […]
In this blog post, I will try to gather all of the different knowledge topics that I think are useful to know when working on Web Analytics and are not so cover by regular blog posts on the topic. I […]
In this article I will try to share what I learned and what I found out when developing the API wrappers I have done for Adobe. As you may have noticed I have developed some wrappers for the solutions I […]
Event-Driven Data Layer The start of that new idea was the implementation of the event-driven data layer for one of the client. This new approach, that has been discussed many times by Jim Gordon, was considered by the client. The […]
This post is a direct relation with my other post : “Custom Code is dead, long live Custom Code“. I am stating there that, sometimes, you have no choice to have custom code in your analytics implementation. However, it doesn’t […]
This article is going to be a complement on the one from Adobe public documentation. On my part, I found the documentation quite restrictive on that part. It seems pretty obvious for the technical writer but it is not for […]
This article will focus on developing a module that will define the firing of the rule or not. It can be managed by the Event module in Launch.I will first explain how Events are working and show you how I […]
In order to create the extension there are (usually) 2 things that you would like to setup in order to make the information working properly. The 2 elements are the Extension JSON file that is in the root of your […]