Launch : Async sequential

Hello world, recently, I have realized an implementation on Launch that took advantage of the rule sequencing capability of Launch. I am using this blog post to share my experience and how you could use that to realize asynchronous operations synchronously. Asynchronous Tag Management System For Google Tag Manager (GTM) or Adobe Launch, it is…

Simple Object Manager

Hello world, I am coming back with a new idea for the analytics community and I looking for feedback and help to make a library helper for you. What is the Simple Object Manager ? The Simple Object Manager is a JavaScript library that would help on the implementation of the AEP Web SDK and…

Launch : Analyzing large implementation

Hello world, recently I had a mission to analyze the Launch implementation of a client. The main concern was, as usual, the website team complains that Launch uses a lot of resources and is blocking the rendering of the page. Also, the Launch library is quite large and that it should be optimized. As I…

Moving to AEP Web SDK in 2021

Hello world, It has been a while since I have written on the implementation side. I spent most of my last year learning the new rope of Adobe Experience Platform and the solution is quite a beast in itself. It is evolving fast and many that have written on it needed to change their text…

Adobe Launch – Details you may want to know

Hello,I honestly feel that this article is a total rip off of others work but I didn’t find any summary about “advanced” Adobe Launch capabilities anywhere so I decided to create my own list of things I discovered along the way of working with Launch. I have gathered the different information that I have found…

Functional Programming in Launch

Event-Driven Data Layer The start of that new idea was the implementation of the event-driven data layer for one of the client. This new approach, that has been discussed many times by Jim Gordon, was considered by the client. The question that comes when you use this approach is the way that you will deal…