Why Python as programming language ? I have been asked multiple time why did I chose python when I started to do programming. Let’s be honest here, I am no developer. I come from marketing study, online marketing but I never had programming classes during my studies. I even though that doing Vlookup in Excel…
Adobe Analytics – Click tracking Every one of you may know the custom link tracking used by Adobe Analytics. Ready to use click tracking First of all, by default, you have the possibility to track all the link that go to an external website. This is based in your JS file that is loaded in every page.…
How do you become a Digital / Web Analyst ? For me they are both the same but for some people it is quite different as there is also smartphone. It is obvious for me that when you work on online website analytics, you are going to get an interest on the Mobile Analytics as…