Adobe Analytics API 2.0 : Reporting

EDIT : MAJOR UPDATEThe reporting functionality has been moved to the instance of the Analytics class. The method is the same but you will need to instantiate an Analytics class with your companyId before that. Starter guide here : https://github.com/pitchmuc/adobe_analytics_api_2.0/blob/master/docs/getting_started.md As I was explaining in the my previous article on the Analytics API 2.0, the…

Adobe Analytics API 2.0 : Retrieving the components

EDIT : MAJOR UPDATEThe elements retrieving methods have been moved to the instance of the Analytics class.Methods are the same but you will need to instantiate an Analytics class with your companyId before that.Starter guide here : https://github.com/pitchmuc/adobe_analytics_api_2.0/blob/master/docs/getting_started.md In this article, I will show you how you could use the different methods of the API…

Adobe Analytics API 2.0 : Introduction

From the very start, when I started to write the python wrappers around the different APIs of Adobe, I wanted to realize the Adobe Analytics API. I started with the Adobe Analytics API 1.4 (that you can check here for article and here for github) and now I am finishing with the Analytics API 2.0.…

Adobe Analytics : Product Syntax – a complete guide

This article will be nothing fancy but more or less a document to gather the information about the Product syntax for Adobe Analytics. Why that ? Because Adobe documentation about products tracking about it is quite scattered and I find it not even complete. Anyway, instead of looking always here and there for the information,…

Adobe Analytics API 2.0 : Explanation

On this article, I will try to clarify the use-cases and how to use the Adobe Analytics API 2.0. There has been quite some misunderstanding on how to use this API and to be fairly honest, quite some deception about the API capabilities, at least for my side. Adobe Analytics API 2.0 Context As a…

Adobe Customer Attributes

On this article, I will try to explain the Customer Attributes and how you can implement and leverage them within your company. As usual Customer Attributes has already been explained by Jan Exner Pedro Monjo on his blog (when it is not one, it is the other), feel free to check it out : https://www.pedromonjo.com/2017/07/customer-attributes/…

Universal Cart Addition Tracking

When I look at most of the e-commerce implementation, I often see that the companies are using basic attribution and allocation to the cart addition origin. I think that this is working perfectly, in a normal world where everything is having the same weight. But the reality of our world is much more complex than…

Cross Sell Tracking & Analyzing

Analyzing cross products in Adobe Analytics was easy with the Reports & Analytics interface.In Reports & Analytics, there is the report Cross-Sell that you can find in the product tab. But where did it go in Workspace ? In Workspace, it is nowhere to be found and this was a very helpful report to look…