Adobe Analytics API 2.0 : aanalytics2 – upgrade 0.3.1

Hello everyone, I have released recently a major update on the Adobe Analytics API 2.0 wrapper: aanalytics2. Like each time, I have published a release note on my github if you want to read the documentation: https://github.com/pitchmuc/adobe-analytics-api-2.0/blob/master/docs/releases.md Neverthelesss, because I find the new capabilities quite awesome, I have also decided to realize some videos to…

Segmentation in Adobe Analytics – part 2

This is the 2nd post about the Adobe Analytics segmentation part I try to cover. I hope you enjoyed the first one and it could explain you the reason behind some strange situations with Adobe Analytics segments. Part 1 here. This part will be focus on sequential segmentation and segment compatibility, at the end I…

Segmentation in Adobe Analytics – part 1

On this article I will try to describe how Adobe Analytics actually works with segments and try to clarify some misconceptions that users usually have with Adobe Analytics segmentation. I won’t re-create the Adobe Analytics documentation, which is quite extensive and I feel really good on explaining the theory. Segmentation in Adobe Analytics is one…

The incoming Adobe Experience Platform

This article is a preview intro of the newest solution from Adobe, the Adobe Experience Platform. This tool is going to be released end 2019 and is quite promising so I thought that it deserves its own article as a preview. If you have followed the different article release about Experience Platform, you may not…

Acronym you should live for

This post is a direct relation with my other post : “Custom Code is dead, long live Custom Code“. I am stating there that, sometimes, you have no choice to have custom code in your analytics implementation. However, it doesn’t mean that these custom code scripts should look ugly, quite the contrary. I will try…