web analytics | Datanalyst

26 October 20182 January 2019Julien PicciniLeave a comment

Implementation Adobe Analytics : The basic information you need to cover

Every implementation is different. Every website is different. But there are some information and event that, no matter the type of website you run, you would like to have data about. I will try to give my though on what is necessary to have – at a minimum – on your implementation of Adobe Analytics…

23 November 201725 August 2018Julien PicciniLeave a comment

Server-side Tracking – data discrepancy

Data discrepancy: How do you end it? The impossible solution to discrepancy For a long time I have been facing, and probably most of you too, with the problem of discrepancy on data. Not general discrepancy as this is something that is really hard to avoid, but especially on one of your key metrics. Let…