In this blog post, I will describe an element of AEP that is often overlooked in the discussion but is definitely crucial for running your Adobe Experience Platform the way it should be: The Merging Policies. I call this kind of concept, the “practical challenges“. They are challenges or discussions that you normally don’t have…
Hello world,On this article, I wanted to come back on some of the update that have been made for the aanalytics2 python module.Because there was so much news on that release, I felt that it deserved its own blog post and I took also the opportunity to do new videos in order to refreh the…
Hello world,on this blog post, I would like to share an idea that I had recently (but never been tested in the field) about creating / importing the costs of campaigns in Adobe Analytics. Not Genesis, not classification As discussing cost import with other consultants, this idea is not very new and there are (were)…
Hello world,on this blog post, I will try to give you tips on how to debug an AEP Web SDK implementation. AEP Web SDK is definitely the focus of the year when you are working with Adobe Experience Platform (CJA included) and AEP Web SDK is the JavaScript library to actually ingest data from websites…
This article is the second part (see first part) of my article explaining my Journey to Analytics and career development. This part will be less focus on human growth but more on actual “career development” – if you think of curiosity driven job search a career plan 😀 .I will try to show the salary…
Hello everyone,Late 2020 brought some interesting articles in the area of analytics. There has been 2/3 articles that caught my attention and that, for me, were very interesting. These articles are from Lukas Oldenburg (@lukasoldenburg on twitter) and Aaron Hardy (@Aarius). Both are interesting fellows to follow when you are interested into Analytics but their…
Hello everyone, After seeing the post from Pedro Monjo and Jan Exner on their 2020 summary, I decided to write my own one. I found these posts interesting and as Pedro mentioned, I used to do that so here it is. To be totally frank, this year was so crazy that I didn’t see the…
Hello world, today I will discuss the biggest reason I see Digital projects fail. This topic becomes even more important with the Customer Data Platform (CDP) projects raising everwhere. It is such an investment in resources and can be such a game changer for your organization that failing it would probably have serious consequences for…
Hello everyone, in this article, I will try to look on how you can setup your Adobe tools and what these implications are for your cookies and data transfer.I will also quickly tackle the privacy JS library but before I do any of that, some disclaimers: I am not a lawer (it is obvious but…
Hello world, This blog post has been on the back of my mind a lot this year. The context of the year didn’t help for making things better and it seems that the end of 2020 is also going to be a difficult time. Words are hard to find on such difficult topic. This is…