Why your Digital Transformation will fail ?

Hello world, today I will discuss the biggest reason I see Digital projects fail. This topic becomes even more important with the Customer Data Platform (CDP) projects raising everwhere. It is such an investment in resources and can be such a game changer for your organization that failing it would probably have serious consequences for…

Mental Health in Analytics

Hello world, This blog post has been on the back of my mind a lot this year. The context of the year didn’t help for making things better and it seems that the end of 2020 is also going to be a difficult time. Words are hard to find on such difficult topic. This is…

AEP Query Service – Window functions

Hello everyone, This post will focus on a purely technical explanation of the window functions available in AEP Query Service, named Adobe-defined functions. If you are in the analytics world, you may have looked at the different blog posts created by Frederik Werner about Customer Journey Analytics. https://www.fullstackanalyst.io/blog/adobe-experience-platform-query-service/my-favorite-query-service-tricks-in-adobe-experience-platform-for-customer-journey-analytics/ https://www.fullstackanalyst.io/blog/adobe-experience-platform-query-service/even-more-query-service-tips-to-level-up-your-customer-journey-analytics-game/ I would also like to give…

Standards vs Standardisation

Hello everyone, On this blog post, I will discuss the difference there is between standards and standardisation, why it is important to not only follow standards and when it is time to develop your own standards (standardisation). During my work, I often have this impression that clients are looking for best practices (see Jan Exner…

Audience Manager Python Wrapper

Hello everyone, As some of you may have noticed on twitter, I have released recently an audience manager python SDK. As usual, this wrapper helps you to call the different Audience Manager API endpoints and you would need a JWT integration to connect to it. You can find the module on my github account and…

What happened to Datanalyst mid 2020 ?

Hello everyone, As you may have noticed now, it has been some times since I have posted new content on the blog, thus the legitimate question: What happened to the blog since May 2020 ? To give you a simple answer, I didn’t slack off and was actually busier than ever. We will cover some…

Launchpy Videos Tutorial

This article is gathering the different videos that I have realized to show you the capability of launchpy, the python wrapper for Adobe Launch API. I tried to do shorter videos than the adobe analytics API videos tutorial, more of them but they each cover a smaller subject. The quality is not optimal yet but…

Python Tutorials for Adobe Analytics API 2.0

Hello, This blog post is gathering all of the videos that I have realized regarding the Adobe Analytics API 2.0 tutorial using my python wrapper. The python wrapper that I have developed can be installed using the pip command: pip install aanalytics2 More information can be found on my blog, or on Github. In case…

To those who read (2)

Memories Living with your memories has always been something I struggled with. There is a fine balance to find between living in your memories and living with your memories. It has been and it is still quite difficult for me to know which one I am doing. Keeping my memories alive had several benefits on…