The website to start in data analysis
Hello world,on this blog post, I would like to share an idea that I had recently (but never been tested in the field) about creating / importing the costs of campaigns in Adobe Analytics. Not Genesis, not classification As discussing […]
Hello world,on this blog post, I will try to give you tips on how to debug an AEP Web SDK implementation. AEP Web SDK is definitely the focus of the year when you are working with Adobe Experience Platform (CJA […]
This article is the second part (see first part) of my article explaining my Journey to Analytics and career development. This part will be less focus on human growth but more on actual “career development” – if you think of […]
Hello everyone,Late 2020 brought some interesting articles in the area of analytics. There has been 2/3 articles that caught my attention and that, for me, were very interesting. These articles are from Lukas Oldenburg (@lukasoldenburg on twitter) and Aaron Hardy […]
Hello everyone, After seeing the post from Pedro Monjo and Jan Exner on their 2020 summary, I decided to write my own one. I found these posts interesting and as Pedro mentioned, I used to do that so here it […]
Hello world, today I will discuss the biggest reason I see Digital projects fail. This topic becomes even more important with the Customer Data Platform (CDP) projects raising everwhere. It is such an investment in resources and can be such […]
Hello everyone, in this article, I will try to look on how you can setup your Adobe tools and what these implications are for your cookies and data transfer.I will also quickly tackle the privacy JS library but before I […]
Hello world, This blog post has been on the back of my mind a lot this year. The context of the year didn’t help for making things better and it seems that the end of 2020 is also going to […]
Hello everyone, This post will focus on a purely technical explanation of the window functions available in AEP Query Service, named Adobe-defined functions. If you are in the analytics world, you may have looked at the different blog posts created […]
Hello everyone, On this blog post, I will discuss the difference there is between standards and standardisation, why it is important to not only follow standards and when it is time to develop your own standards (standardisation). During my work, […]