In this article, I would like to introduce some concepts that I think are needed when you work with CJA. For legacy reasons, organizations or people tend to think that the CJA Admin or CJA users do not need to learn Data Architecture. It is true that for a long time analytics tools were “easy”,…
One key element of Adobe Experience Platform (AEP) is its schema definition. If you have set that up correctly, there is a big chance that you will avoid many pitfalls and problems down the line when using AEP. However, as I am starting to work with clients that either did not follow recommendations, or did…
Hello world, I am coming back with a new idea for the analytics community and I looking for feedback and help to make a library helper for you. What is the Simple Object Manager ? The Simple Object Manager is a JavaScript library that would help on the implementation of the AEP Web SDK and…
Hello world, I have developed the Adobe Experience Platform API wrapper on python during the last year. It took me quite some time to develop it and create the documentation around it (mostly on github).I am still far from finish and I am seeing that it will be hard to maintain without support but one…
Hello world, in this blog post, I would like to show you how you can implement the AEP web SDK but without the Launch Extension.I will still use Launch for the implementation, because you will always use a Tag Manager anyway, but this time, we will use only the CORE – custom code option to…
Hello world,In this article, I will show you how I would implement the AEP Web SDK for the datanalyst.info website. This requires several steps that we will realize together and are as follows: Schema & Dataset creation HTTP API inlet creation Edge Config ID creation AEP Web SDK setup Config Data Element Rule Schema Creation…
Hello everyone, This article is the start of series that I am very hyped for. Most of you know my work on the different API for Adobe Analytics, Launch, Audience Manager. During the (infamous) year 2020, I spent a lot of time developing the Adobe Experience Platform Python module (aepp).This is now the unofficial python…
In this blog post, I will describe an element of AEP that is often overlooked in the discussion but is definitely crucial for running your Adobe Experience Platform the way it should be: The Merging Policies. I call this kind of concept, the “practical challenges“. They are challenges or discussions that you normally don’t have…
Hello world,on this blog post, I will try to give you tips on how to debug an AEP Web SDK implementation. AEP Web SDK is definitely the focus of the year when you are working with Adobe Experience Platform (CJA included) and AEP Web SDK is the JavaScript library to actually ingest data from websites…
Hello world, today I will discuss the biggest reason I see Digital projects fail. This topic becomes even more important with the Customer Data Platform (CDP) projects raising everwhere. It is such an investment in resources and can be such a game changer for your organization that failing it would probably have serious consequences for…