Hello world, It has been a long time since I have published a blog post, but even more so for the Launch API wrapper, called launchpy. (I checked and most of the videos are from 2019, only 3 in the past 3 years). Therefore, I will recap what the launchpy module is, how it works…
Hello world, recently, I have realized an implementation on Launch that took advantage of the rule sequencing capability of Launch. I am using this blog post to share my experience and how you could use that to realize asynchronous operations synchronously. Asynchronous Tag Management System For Google Tag Manager (GTM) or Adobe Launch, it is…
Hello world, recently I had a mission to analyze the Launch implementation of a client. The main concern was, as usual, the website team complains that Launch uses a lot of resources and is blocking the rendering of the page. Also, the Launch library is quite large and that it should be optimized. As I…
Hello world, On this blog post, I am just posting a video to demonstrate the new capabalities of the launchpy where you can connect your JavaScript development with your python tool more easily than ever. getRuleComponent I know it is strange but there wasn’t any proper easy method to actually request a single ruleComponent before.This…
Hello everyone, in this article, I will try to look on how you can setup your Adobe tools and what these implications are for your cookies and data transfer.I will also quickly tackle the privacy JS library but before I do any of that, some disclaimers: I am not a lawer (it is obvious but…
This article is gathering the different videos that I have realized to show you the capability of launchpy, the python wrapper for Adobe Launch API. I tried to do shorter videos than the adobe analytics API videos tutorial, more of them but they each cover a smaller subject. The quality is not optimal yet but…
Hello world, This article is coming quite late into the game, because a lot of things have already been said or done with Event Driven Data Layer (EDDL). Lots of questions have been asked and the community has been going quite wild on this for some months (a year now?) on this topic. If you…
Hello,I honestly feel that this article is a total rip off of others work but I didn’t find any summary about “advanced” Adobe Launch capabilities anywhere so I decided to create my own list of things I discovered along the way of working with Launch. I have gathered the different information that I have found…
Event-Driven Data Layer The start of that new idea was the implementation of the event-driven data layer for one of the client. This new approach, that has been discussed many times by Jim Gordon, was considered by the client. The question that comes when you use this approach is the way that you will deal…
This article will focus on how custom code is used on Launch and why, even with our best effort, it will still long live inside the Tag Management eco-system. I am not a guardian of custom code in Tag Management System. There is a “famous” (in our analytics world) article written from Jan Exner on…