The Adobe Experience Platform Identity Service is a core component of the new Adobe solution but it may be underestimated because it is not mentioned as much as the Data Science Workspace, or the Query Service. This is mainly because it is not something that you can play a lot with, but it is what…
This article will try to introduce the Experience Platform Web SDK that is coming from Adobe. The Experience Platform Web SDK is also known as Alloy.js (following its github name) or Experience Edge. Explanation on how this is coming from and what are the expectation of this tag are important for understanding when to use…
On this article, I will try to explain the data model that is being used in Adobe Experience Platform and how you can better plan for data integration into Adobe Experience Platform. This topic is quite complex and is at the base of how Adobe Experience Platform will be used by your organization, so it…
In this post, I will give my view on how the web could adapt to the Google decision to remove support for 3rd party cookies in 2022.If you didn’t follow up on this, Google announced that their future Chrome browser will not support 3rd party cookies, but this change is not to come before 2…
On this post, I want to give a quick intro on how you can get familiar with python terminology and logic so you can jump into python developer discussions without being completely lost. This blog post came from discussions with some people trying to get started with python and were wondering what are the knowledge…
In this blog post, I will try to gather all of the different knowledge topics that I think are useful to know when working on Web Analytics and are not so cover by regular blog posts on the topic. I will not go into details for each one because most deserve their own blog post.…
This article will focus on the Experience Cloud ID service, what it is for, how does it work and the possible configuration you can have with it. This article will also cover the different method you can use to link your system with the Adobe ID that is being generated from the Experience Cloud ID…
In this article I will try to share what I learned and what I found out when developing the API wrappers I have done for Adobe. As you may have noticed I have developed some wrappers for the solutions I am working with. First I would like to say that these development came mostly from…
This is the 2nd post about the Adobe Analytics segmentation part I try to cover. I hope you enjoyed the first one and it could explain you the reason behind some strange situations with Adobe Analytics segments. Part 1 here. This part will be focus on sequential segmentation and segment compatibility, at the end I…
On this article I will try to describe how Adobe Analytics actually works with segments and try to clarify some misconceptions that users usually have with Adobe Analytics segmentation. I won’t re-create the Adobe Analytics documentation, which is quite extensive and I feel really good on explaining the theory. Segmentation in Adobe Analytics is one…