Hello everyone, This is the first post of a list on the Adobe Audience Manager API wrapper on python. I have been working on this quite long time ago but I couldn’t finish it really due to my other projects and my actual work. I am still learning that tool and it has quite an…
What makes a good data analyst? This is a question that I often pose to my colleagues when I’m training them to become more engaged in web analytics. More specifically, I ask them to consider the character traits they might expect of someone with this role, and then to reflect on whether traits, such as…
I started to use python for other things than Data Analysis at the beginning. I was a technical SEO consultant and wanted to use a crawler (or built one) and not knowing any programming language, python looked as the perfect language to start with… Flash forward to nowadays, I am even more fan of python…
Every implementation is different. Every website is different. But there are some information and event that, no matter the type of website you run, you would like to have data about. I will try to give my though on what is necessary to have – at a minimum – on your implementation of Adobe Analytics…
When I look at most of the e-commerce implementation, I often see that the companies are using basic attribution and allocation to the cart addition origin. I think that this is working perfectly, in a normal world where everything is having the same weight. But the reality of our world is much more complex than…
Analyzing cross products in Adobe Analytics was easy with the Reports & Analytics interface.In Reports & Analytics, there is the report Cross-Sell that you can find in the product tab. But where did it go in Workspace ? In Workspace, it is nowhere to be found and this was a very helpful report to look…
This article will be a bit different than the normal technical article that treats about Python and data analysis. This article is just a simple guide to create a the require key and certificate necessary for some (most) of Adobe IO API. I am not a developers but I think that I understand quite good…
This article is an echo of Matt Isherwood article on Medium : https://medium.com/@ishmatt/your-websites-persona-how-to-quickly-find-out-with-google-analytics-data-20312ad9a360 I wrote a lot of technical articles on this blog and I cannot claim that Web Analytics is for everyone if I keep posting codes. It is not necessary to know coding for doing web analytics, not at all ! Sure it helps…
Python Module for Automatic Implementation Checking As I was responsible for webanalytics for a company, I wasn’t checking my implementation often. Truth is that I was the one doing the implementation and using the data. 90-95% of the time, I was the only concern by the implementation and the only one that can touch it.…
Why I hate my job so much hate ? (sometimes) I have to be honest here and tell you that, sometimes, I hate my job. As web analytics expert, I fear the moment when I have to realize the task that no web analyst can skip : The implementation checking. Others can call it acceptance…