AAM API : Introduction

Hello everyone, This is the first post of a list on the Adobe Audience Manager API wrapper on python. I have been working on this quite long time ago but I couldn’t finish it really due to my other projects and my actual work. I am still learning that tool and it has quite an…

7 traits of a good data analyst

What makes a good data analyst? This is a question that I often pose to my colleagues when I’m training them to become more engaged in web analytics. More specifically, I ask them to consider the character traits they might expect of someone with this role, and then to reflect on whether traits, such as…

Universal Cart Addition Tracking

When I look at most of the e-commerce implementation, I often see that the companies are using basic attribution and allocation to the cart addition origin. I think that this is working perfectly, in a normal world where everything is having the same weight. But the reality of our world is much more complex than…

Cross Sell Tracking & Analyzing

Analyzing cross products in Adobe Analytics was easy with the Reports & Analytics interface.In Reports & Analytics, there is the report Cross-Sell that you can find in the product tab. But where did it go in Workspace ? In Workspace, it is nowhere to be found and this was a very helpful report to look…

Create a .crt file with OpenSSL on Windows

This article will be a bit different than the normal technical article that treats about Python and data analysis. This article is just a simple guide to create a the require key and certificate necessary for some (most) of Adobe IO API. I am not a developers but I think that I understand quite good…

Creating Personas with Adobe Analytics

This article is an echo of Matt Isherwood article on Medium : https://medium.com/@ishmatt/your-websites-persona-how-to-quickly-find-out-with-google-analytics-data-20312ad9a360 I wrote a lot of technical articles on this blog and I cannot claim that Web Analytics is for everyone if I keep posting codes. It is not necessary to know coding for doing web analytics, not at all ! Sure it helps…

Automatic Adobe Analytics Implementation Checker : Part 2

Python Module for Automatic Implementation Checking As I was responsible for webanalytics for a company, I wasn’t checking my implementation often. Truth is that I was the one doing the implementation and using the data. 90-95% of the time, I was the only concern by the implementation and the only one that can touch it.…