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On this article, I will try to explain the Customer Attributes and how you can implement and leverage them within your company. As usual Customer Attributes has already been explained by Jan Exner Pedro Monjo on his blog (when it is not one, it is the other), feel free to check it out : https://www.pedromonjo.com/2017/07/customer-attributes/…
Hello everyone, On this article I will describe some new functionalities that came to JS from the ES6 released (I know it is late). I was never really interested on that, even if I knew them, because they were widely not supported. However, during the last year, most of the browsers have been updated and…
2018 was an extremely good year for Adobe Analytics Workspace. We got some very useful features such as attribution IQ, segment comparison, drop-down filters and tons of quality-of-life improvements for visualizations. One thing that a lot of people seem to have missed though, is a project concept presented in one of the “tips and tricks”…
Hello guys, On this series of articles I would like to present you the different things I have done in order to analyse performance on your pages.Especially regarding tags and analytics implementation but this could be applied to any type of resources.A good understanding of what is the DOM would be required to continue the…
Every implementation is different. Every website is different. But there are some information and event that, no matter the type of website you run, you would like to have data about. I will try to give my though on what is necessary to have – at a minimum – on your implementation of Adobe Analytics…
When I look at most of the e-commerce implementation, I often see that the companies are using basic attribution and allocation to the cart addition origin. I think that this is working perfectly, in a normal world where everything is having the same weight. But the reality of our world is much more complex than…
Analyzing cross products in Adobe Analytics was easy with the Reports & Analytics interface.In Reports & Analytics, there is the report Cross-Sell that you can find in the product tab. But where did it go in Workspace ? In Workspace, it is nowhere to be found and this was a very helpful report to look…
This article is an echo of Matt Isherwood article on Medium : https://medium.com/@ishmatt/your-websites-persona-how-to-quickly-find-out-with-google-analytics-data-20312ad9a360 I wrote a lot of technical articles on this blog and I cannot claim that Web Analytics is for everyone if I keep posting codes. It is not necessary to know coding for doing web analytics, not at all ! Sure it helps…
On this post, we will try to evaluate if Launch is actually a good Tag Manager and what are the biggest difference between DTM and Launch. Launch Tag manager by Adobe This Tag manager is around for some time now and will replace pretty soon DTM, the legacy tag manager that has been running for…
Data analysis is not only for business manager / programmer/ scientist This post will repeat a bit the one about web analytics vs data analytics (you can read it here) but it is still a bit different. I will focus more on how different profile complete each other so much and why is so good…