My journey to performance analysis 1/2

Hello guys, On this series of articles I would like to present you the different things I have done in order to analyse performance on your pages.Especially regarding tags and analytics implementation but this could be applied to any type of resources.A good understanding of what is the DOM would be required to continue the…

AAM API : importTraits and importSegments Methods

On this article, we will see how to import your information within Adobe Audience Manager using this python API. Thanks to the importTraits and importSegments methods, you will be able to easily send your data frame of information to the platform. This is very nice for bulk upload as you can make this works for…

AAM API : returnAudienceData Method

The returnAudienceData method is the most important method of all. It is the one I have started with and the one that actually gives you the data. At the very beginning, when I learned Adobe Audience Manager, I discover that there are some tools available for batch import of information but the amount of information for…

AAM API : ImportAccess Method

This article will explain how to import access to your python API wrapper. This access are required to realize the different operation on your Adobe Audience Manager account. The process to create the text file and import it in the API is important as you would need to repeat that if you have different account…

AAM API : Introduction

Hello everyone, This is the first post of a list on the Adobe Audience Manager API wrapper on python. I have been working on this quite long time ago but I couldn’t finish it really due to my other projects and my actual work. I am still learning that tool and it has quite an…

Universal Cart Addition Tracking

When I look at most of the e-commerce implementation, I often see that the companies are using basic attribution and allocation to the cart addition origin. I think that this is working perfectly, in a normal world where everything is having the same weight. But the reality of our world is much more complex than…

Cross Sell Tracking & Analyzing

Analyzing cross products in Adobe Analytics was easy with the Reports & Analytics interface.In Reports & Analytics, there is the report Cross-Sell that you can find in the product tab. But where did it go in Workspace ? In Workspace, it is nowhere to be found and this was a very helpful report to look…