Creating Adobe Launch Extension : Event Module

This article will focus on developing a module that will define the firing of the rule or not. It can be managed by the Event module in Launch.I will first explain how Events are working and show you how I set mine in my module. You can find the official documentation here : https://developer.adobelaunch.com/extensions/reference/event-types/ Events…

Adobe Launch – Good Tag Manager ?

On this post, we will try to evaluate if Launch is actually a good Tag Manager and what are the biggest difference between DTM and Launch. Launch Tag manager by Adobe This Tag manager is around for some time now and will replace pretty soon DTM, the legacy tag manager that has been running for…

Tag Management: good idea or not?

Tag Management Tool for Data Analyst is this a good idea for your company or your department ? The issue: The missing data As Data Analyst, I am often seeing the case that we are missing some data for a proper analysis. In a perfect world, we would track everything that is necessary directly when…