XDM : 6 Common mistakes to avoid

One key element of Adobe Experience Platform (AEP) is its schema definition. If you have set that up correctly, there is a big chance that you will avoid many pitfalls and problems down the line when using AEP. However, as I am starting to work with clients that either did not follow recommendations, or did…

XDM Schemas: The ultimate guide

I have been working with Adobe Experience Platform for some years now, being one of the first to be trained and got complex implementation project as Data Architect for Adobe Experience Platform clients. I learned many things over the years but never had opportunity to share any of my knowledge because of 2 things: Nowadays,…