Event-Driven Data Layer The start of that new idea was the implementation of the event-driven data layer for one of the client. This new approach, that has been discussed many times by Jim Gordon, was considered by the client. The question that comes when you use this approach is the way that you will deal…
This post is a direct relation with my other post : “Custom Code is dead, long live Custom Code“. I am stating there that, sometimes, you have no choice to have custom code in your analytics implementation. However, it doesn’t mean that these custom code scripts should look ugly, quite the contrary. I will try…
This article is going to be a complement on the one from Adobe public documentation. On my part, I found the documentation quite restrictive on that part. It seems pretty obvious for the technical writer but it is not for me. Having extra explanation than the ones provided here are always welcome and for that…
This article will focus on developing a module that will define the firing of the rule or not. It can be managed by the Event module in Launch.I will first explain how Events are working and show you how I set mine in my module. You can find the official documentation here : https://developer.adobelaunch.com/extensions/reference/event-types/ Events…
In order to create the extension there are (usually) 2 things that you would like to setup in order to make the information working properly. The 2 elements are the Extension JSON file that is in the root of your extension folder and the HTML layout of your Extension. We will review those 2 elements…
On this article I will quickly focus on how the Adobe Extension creation is structured and how the dependencies are building up together. Project Structure Once you have used the scaffold tool to create your extension. You will have generate a folder. In this folder there would be the different files that you will need…
Hello everyone, On this article I will describe some new functionalities that came to JS from the ES6 released (I know it is late). I was never really interested on that, even if I knew them, because they were widely not supported. However, during the last year, most of the browsers have been updated and…
Hello guys, On this series of articles I would like to present you the different things I have done in order to analyse performance on your pages.Especially regarding tags and analytics implementation but this could be applied to any type of resources.A good understanding of what is the DOM would be required to continue the…
Analyzing cross products in Adobe Analytics was easy with the Reports & Analytics interface.In Reports & Analytics, there is the report Cross-Sell that you can find in the product tab. But where did it go in Workspace ? In Workspace, it is nowhere to be found and this was a very helpful report to look…
Why I hate my job so much hate ? (sometimes) I have to be honest here and tell you that, sometimes, I hate my job. As web analytics expert, I fear the moment when I have to realize the task that no web analyst can skip : The implementation checking. Others can call it acceptance…