Event-Driven Data Layer The start of that new idea was the implementation of the event-driven data layer for one of the client. This new approach, that has been discussed many times by Jim Gordon, was considered by the client. The question that comes when you use this approach is the way that you will deal…
This post is a direct relation with my other post : “Custom Code is dead, long live Custom Code“. I am stating there that, sometimes, you have no choice to have custom code in your analytics implementation. However, it doesn’t mean that these custom code scripts should look ugly, quite the contrary. I will try…
This article will focus on how custom code is used on Launch and why, even with our best effort, it will still long live inside the Tag Management eco-system. I am not a guardian of custom code in Tag Management System. There is a “famous” (in our analytics world) article written from Jan Exner on…
This article will be nothing fancy but more or less a document to gather the information about the Product syntax for Adobe Analytics. Why that ? Because Adobe documentation about products tracking about it is quite scattered and I find it not even complete. Anyway, instead of looking always here and there for the information,…
On this article, I will try to clarify the use-cases and how to use the Adobe Analytics API 2.0. There has been quite some misunderstanding on how to use this API and to be fairly honest, quite some deception about the API capabilities, at least for my side. Adobe Analytics API 2.0 Context As a…
What is time ? This is one of those questions that actually has no definitive answer. It could be that time is the movement of the clocks but fundamentally, what is time ? Is it just a notion that humans have applied to understand the change of states ?So it only exists in our mind…
EDIT : Change in the documentation has been made. pylaunch is now called launchpy. You can now install it with pip command, doing :pip install launchpy In order to show, or demonstrate, what is possible to realize with the launchpy module, I have realized a video that I am sharing here. Overall the possibilities from…
EDIT : Change in the documentation has been made. pylaunch is now called launchpy. You can now install it with pip command, doing :pip install launchpy The translator class is not a required class or group of methods for the launchpy module to work. You may want to rewrite some of the functionalities for your…
EDIT : Change in the documentation has been made. pylaunch is now called launchpy. You can now install it with pip command, doing :pip install launchpy The Library class will enable you to manage your Library workflow through python directly. You will be able to add elements to the library, build the library, attach environment…
EDIT : Change in the documentation has been made. pylaunch is now called launchpy. You can now install it with pip command, doing :pip install launchpy This article will dig into the Property class and what is possible to realize from the instances that are created from that class. This Class helps you managing your…