Online Advertising in 2022

In this post, I will give my view on how the web could adapt to the Google decision to remove support for 3rd party cookies in 2022.If you didn’t follow up on this, Google announced that their future Chrome browser will not support 3rd party cookies, but this change is not to come before 2…

Conversational Python

On this post, I want to give a quick intro on how you can get familiar with python terminology and logic so you can jump into python developer discussions without being completely lost. This blog post came from discussions with some people trying to get started with python and were wondering what are the knowledge…

Experience Cloud ID – and other user IDs

This article will focus on the Experience Cloud ID service, what it is for, how does it work and the possible configuration you can have with it. This article will also cover the different method you can use to link your system with the Adobe ID that is being generated from the Experience Cloud ID…

Segmentation in Adobe Analytics – part 2

This is the 2nd post about the Adobe Analytics segmentation part I try to cover. I hope you enjoyed the first one and it could explain you the reason behind some strange situations with Adobe Analytics segments. Part 1 here. This part will be focus on sequential segmentation and segment compatibility, at the end I…

Segmentation in Adobe Analytics – part 1

On this article I will try to describe how Adobe Analytics actually works with segments and try to clarify some misconceptions that users usually have with Adobe Analytics segmentation. I won’t re-create the Adobe Analytics documentation, which is quite extensive and I feel really good on explaining the theory. Segmentation in Adobe Analytics is one…

Open Source for Analytics

As you may know by now, I am a big fan of open source tools and / or software that can be used by everyone. This approach is quite remarkable in a society that promotes capitalism. You create something that you think worthy enough to share but you do it for free when you could…

2019 Review & 2020 plan

This article will be my review for the year. Yes the year is ending and it is time to summarize what has happened, good things, bad things and what is coming now. Last year I did a bit of top blog posts on webanalytics and python for the year. To be honest, there are too…

The late Aaron Swartz

I have always been interested by the free and open culture that internet has provided to everyone. As a technophile and a curious reader, I always try to find the underlying mechanism in place in the community. We take for granted the information being accessible but the possibility to learn any new technology or actually…