On this post, we will try to evaluate if Launch is actually a good Tag Manager and what are the biggest difference between DTM and Launch. Launch Tag manager by Adobe This Tag manager is around for some time now and will replace pretty soon DTM, the legacy tag manager that has been running for…
Try {} to Catch(){} me if you can I didn’t go crazy with the characters, quite the opposite as on this post I would like to introduce a best practice that web analytics developer should really develop.I really hope that this post will be the start of this best practice as I find this very…
State of JavaScript in 2017 In this article, I wanted to give you a state of JavaScript (JS) in 2017 and explaining what is necessary to know as you are going to talk with front-end developer. You may ask yourself : “What would I want that ? ” Basically, if you are a data analyst…
The 3 steps to realize a proper data analysis Language to choose for Data Analyst Language to choose for Data Analyst When we are talking about Data Analyst we can use very different languages in order to realize the tasks that are going to be necessary for the analysis. In general, three different steps come in every…
Adobe Analytics – Click tracking Every one of you may know the custom link tracking used by Adobe Analytics. Ready to use click tracking First of all, by default, you have the possibility to track all the link that go to an external website. This is based in your JS file that is loaded in every page.…