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Tag: implementation

13 August 201913 August 2019Julien PicciniLeave a comment

Adobe Launch : Custom Code is dead, Long Live Custom Code

This article will focus on how custom code is used on Launch and why, even with our best effort, it will still long live inside the Tag Management eco-system. I am not a guardian of custom code in Tag Management System. There is a “famous” (in our analytics world) article written from Jan Exner on…

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26 October 20182 January 2019Julien PicciniLeave a comment

Implementation Adobe Analytics : The basic information you need to cover

Every implementation is different. Every website is different. But there are some information and event that, no matter the type of website you run, you would like to have data about. I will try to give my though on what is necessary to have – at a minimum – on your implementation of Adobe Analytics…

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8 September 20182 January 2019Julien PicciniLeave a comment

Automatic Adobe Analytics Implementation Checker : Part 1

Why I hate my job so much hate ? (sometimes) I have to be honest here and tell you that, sometimes, I hate my job. As web analytics expert, I fear the moment when I have to realize the task that no web analyst can skip : The implementation checking. Others can call it acceptance…

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