This article will focus on how custom code is used on Launch and why, even with our best effort, it will still long live inside the Tag Management eco-system. I am not a guardian of custom code in Tag Management System. There is a “famous” (in our analytics world) article written from Jan Exner on…
Every implementation is different. Every website is different. But there are some information and event that, no matter the type of website you run, you would like to have data about. I will try to give my though on what is necessary to have – at a minimum – on your implementation of Adobe Analytics…
Why I hate my job so much hate ? (sometimes) I have to be honest here and tell you that, sometimes, I hate my job. As web analytics expert, I fear the moment when I have to realize the task that no web analyst can skip : The implementation checking. Others can call it acceptance…