Adobe Analytics API : Requirements

Starting Guide for the Adobe Analytics API Before you start using the module, there are several things that you need to do to ensure the possibility. Adobe prep side Make sure that you have a marketing cloud id and you are an administrator. Most of the method that the API uses are based on you…

Adobe Analytics API – Introduction

Introduction to Adobe Analytics API : 1.4 This post is the introduction for the tutorial of the python module of the Adobe Analytics API (v1.4). If you land here and want to get to know how to connect to the Adobe Analytics API 2.0 you may want to go to this blog post. In this…

Data & Web Analysis for everyone

Data analysis is not only for business manager / programmer/ scientist This post will repeat a bit the one about web analytics vs data analytics (you can read it here) but it is still a bit different. I will focus more on how different profile complete each other so much and why is so good…

You have to Try this

Try {} to Catch(){} me if you can I didn’t go crazy with the characters, quite the opposite as on this post I would like to introduce a best practice that web analytics developer should really develop.I really hope that this post will be the start of this best practice as I find this very…

Server-side Tracking – data discrepancy

Data discrepancy: How do you end it? The impossible solution to discrepancy For a long time I have been facing, and probably most of you too, with the problem of discrepancy on data. Not general discrepancy as this is something that is really hard to avoid, but especially on one of your key metrics. Let…

Tag Management: good idea or not?

Tag Management Tool for Data Analyst is this a good idea for your company or your department ? The issue: The missing data As Data Analyst, I am often seeing the case that we are missing some data for a proper analysis. In a perfect world, we would track everything that is necessary directly when…

Steps to realize a data analysis

The 3 steps to realize a proper data analysis Language to choose for Data Analyst Language to choose for Data Analyst When we are talking about Data Analyst we can use very different languages in order to realize the tasks that are going to be necessary for the analysis. In general, three different steps come in every…