7 traits of a good data analyst

What makes a good data analyst? This is a question that I often pose to my colleagues when I’m training them to become more engaged in web analytics. More specifically, I ask them to consider the character traits they might expect of someone with this role, and then to reflect on whether traits, such as…

Creating Personas with Adobe Analytics

This article is an echo of Matt Isherwood article on Medium : https://medium.com/@ishmatt/your-websites-persona-how-to-quickly-find-out-with-google-analytics-data-20312ad9a360 I wrote a lot of technical articles on this blog and I cannot claim that Web Analytics is for everyone if I keep posting codes. It is not necessary to know coding for doing web analytics, not at all ! Sure it helps…

Data & Web Analysis for everyone

Data analysis is not only for business manager / programmer/ scientist This post will repeat a bit the one about web analytics vs data analytics (you can read it here) but it is still a bit different. I will focus more on how different profile complete each other so much and why is so good…