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On this article I will try to describe how Adobe Analytics actually works with segments and try to clarify some misconceptions that users usually have with Adobe Analytics segmentation. I won’t re-create the Adobe Analytics documentation, which is quite extensive and I feel really good on explaining the theory. Segmentation in Adobe Analytics is one…
Event-Driven Data Layer The start of that new idea was the implementation of the event-driven data layer for one of the client. This new approach, that has been discussed many times by Jim Gordon, was considered by the client. The question that comes when you use this approach is the way that you will deal…
This post is a direct relation with my other post : “Custom Code is dead, long live Custom Code“. I am stating there that, sometimes, you have no choice to have custom code in your analytics implementation. However, it doesn’t mean that these custom code scripts should look ugly, quite the contrary. I will try…
This article will focus on how custom code is used on Launch and why, even with our best effort, it will still long live inside the Tag Management eco-system. I am not a guardian of custom code in Tag Management System. There is a “famous” (in our analytics world) article written from Jan Exner on…
This article will be nothing fancy but more or less a document to gather the information about the Product syntax for Adobe Analytics. Why that ? Because Adobe documentation about products tracking about it is quite scattered and I find it not even complete. Anyway, instead of looking always here and there for the information,…
On this article, I will try to clarify the use-cases and how to use the Adobe Analytics API 2.0. There has been quite some misunderstanding on how to use this API and to be fairly honest, quite some deception about the API capabilities, at least for my side. Adobe Analytics API 2.0 Context As a…
This article will focus on how to create Data Element modules. It is an important component of the Adobe Launch solution and it can help your end user a lot if they require very specific type of data. Data Elements in Launch Data Elements in Launch are a “kind of” data layer for your Launch…
This article is going to be a complement on the one from Adobe public documentation. On my part, I found the documentation quite restrictive on that part. It seems pretty obvious for the technical writer but it is not for me. Having extra explanation than the ones provided here are always welcome and for that…
On this article we will explain how we can debug our extension, test it and upload it to Launch. Testing Locally The first thing that you want to do, is to test your application back-end and for that you don’t even need to be connected to launch or to have internet access. Perfect task when…
On this article, I will explain some addition features that are integrated within the creation of your Launch extension. Those features are less developed in our case because they don’t require a lot of customization usually. You can, obviously, develop these features into more advanced use-cases but this is not a must to know and…